![]() ![]() The rebranding is, in essence, a workaround to branding rules laid out in the new sports betting law, which requires that casinos “shall only offer internet and mobile sports wagering under the track’s or casino’s brand or a brand owned by certain related entities with an 80% ownership interest when the Act was passed. The announcement, made via company press release, states that Casino Queen will rebrand both its online platform and physical location in East St. In the continuing saga of how traditionally online-only sports betting platforms will find their way into the Illinois market ahead of an 18-month delay, designed to give local operators a leg up, DraftKings announced on Thursday partner Casino Queen will rebrand as “DraftKings at Casino Queen.” This should allow DraftKings to begin offering sports betting as soon as the Casino Queen gets its provisional sports wagering approval from the Illinois Gaming Board. ![]()
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